How virtual fencing transforms U.S. beef operations | Dr. Travis Mulliniks, Oregon State University

What does virtual fencing actually look like day-to-day on a U.S. ranch? In this webinar, Dr. Travis Mulliniks, professor at Oregon State University and a Halter rancher, shares his results after putting our GPS-enabled, solar-powered collars on his cattle. From training cattle to moving them with his phone, Travis explains how virtual fencing is saving labor, adding grazing days, and making management more flexible. The session is hosted by Theo Beaumont, Halter’s Corporate Ranches and Partnerships lead, who also covers Halter's origin, mission, and rollout across the U.S. #VirtualFencing #AgTech #Ranching #CattleManagement #Halter 0:00 – Welcome and agenda 0:28 – Meet Theo and Halter’s origin 3:09 – Halter mission and U.S. expansion 4:45 – Meet Dr. Travis Mulliniks from Oregon State 6:07 – Early results with virtual fencing 7:12 – Key challenges in U.S. ranching 10:09 – How the Halter collar works 15:01 – Why Travis chose Halter 20:29 – Training cattle with virtual fencing 25:22 – Ranch goals and grazing flexibility 32:35 – Checking herds and making management easier 38:07 – Halter’s support and U.S. commitment 55:31 – Wrap up and closing thoughts 🐮 Our commitment We’re on a mission to support the 50% of the world’s habitable landmass used for ranching in becoming more productive and sustainable. With Halter’s GPS-enabled, solar-powered collars and app, producers can see exactly where their cattle are, set virtual fences, and move herds in minutes. Trusted on over 500,000 cattle worldwide, Halter helps producers save time, improve pastures, and keep ranching profitable for the next generation. 🤠 Learn more halterhq.com 📲 Catch us here Instagram: instagram.com/halterhq Facebook: facebook.com/halterHQ LinkedIn: linkedin.com/company/halter-limited Want to see what Halter’s up to in New Zealand and Australia? Head over to our other channel: ⁨‪@halterhq‬