Como definir o conceito da marca?

In this episode, Guilherme Sebastiany and Akira Goto answer: "To begin developing a brand, we know we need to define the brand concepts. Is this definition of concepts made by the designer through the briefing, by the brand owner, or is it a conversation between the designer and the client?" _____ SUBMIT YOUR QUESTION: Leave your question in the comments and we will answer the best ones in future videos. Don't forget to activate channel notifications so you don't miss any answers (we no longer have the link for questions) Brandster Channel:    / brandster   Branding playlist: t.ly/ufBqz Naming playlist: t.ly/jPzRS Design playlist: t.ly/jxNUM Receive notifications about our online courses and in-person events in your city: https://sou.brandster.com.br/meus-int... _____ We are Brandster, the largest branding school in Brazil with over 50,000 students in more than 30 in-person and online courses. _____ Music by audionautix.com _____ #branddesign #branddesign #design #logos #logotypes #visualidentity #logo #brandingdesign #branddesign #designer #brandster #TOQVSQSSMMTVDP #brandconcept