La Historia de XILE CHILE con EUGENIA RODRIGUEZ y SARELLY STYLE con ANNA SARELLY

"People think you're just a pretty face, that you just pose for photos, that you don't do anything." Two young women who built empires worth over $20 million while everyone doubted them. Eugenia Rodríguez started selling chili-flavored gummies in high school at 17. Today, Xhile Chile generates millions in revenue, has 60 employees, and is expanding into the United States. Anna Sarelly had a public failure with a wine line that exploded on social media. She learned the hard way that marketing without operations is a disaster. Today, Sarelly is the beauty brand with cactus-based skin that's growing fourfold year after year. I asked them how they take seriously something that for many was just a hobby. How they compete against the noise when everyone can create content. And why a black gummy in a saturated candy market became aspirational. Eugenia never wanted to be on social media; she'd see her sister Mariana and say, "I'm never going to do that." Anna learned to do her makeup on YouTube 11 years ago when creating content wasn't a career. "The biggest problem we creators face is that people say, 'That's just a hobby. You're just the face of it.' But few people know what goes into running a business." — Eugenia Rodríguez and Ana Sarelly What this conversation is about: Why failing publicly was the best learning experience (the wine case) How a black gummy bear became aspirational in a saturated market The truth about "radical honesty": sharing costs, margins, and suppliers TikTok Shop: 500 free masks generated more than months of paid advertising Why partnering with a stranger can be better than with family Which social network is the most profitable for organic customer acquisition