I Visited Every Fragrance Store in Korea (So You Don’t Have To)

From big brands like Tamburins and NONFICTION to the niche local favorites tucked away in Seongsu and Hannam-dong, I visited so so many stores in Seoul during my trip to Korea (and this doesn't even cover all of them). As of posting this video, I've discovered even more brands at ScentFest SF. But anyway, if you're planning a trip to Korea or just want to know which K-beauty fragrance trends are actually worth the hype right now, you're in the right place. ------------------------------------------------------------------------------------------------------------------------- 0:00 Intro Stores I Visited In Person: 0:45 Tamburins 3:27 Youssoful 5:10 BORNTOSTANDOUT 7:34 SW19 8:20 Kinfolk Notes 9:14 Pesade 9:54 NONFICTION 12:04 Nahes 12:35 GRANHAND 13:48 Postes 15:00 Shiro 15:58 Rettre (custom fragrance making!) 17:30 Hetras 17:54 Le Labo and Diptyque aside More Brands I Didn't Get To (Next time!): 19:20 Elorea 20:27 Matthew Chang Perfumes 20:58 LOE 21:18 Afterblow 21:50 Concreted 22:28 KST Scent 23:49 0.25 Seconds 24:34 Outro More Korean brands to check out: Mimicri, Unvanish, Le Persona ------------------------------------------------------------------------------------------------------------------------- Seongsu Itinerary! This can go west to east or vice versa so take your pick! But honestly there are even more and you'll stumble upon a new one just walking around. These are all of the ones I remember going to (but I know there were more). Nonfiction, Tamburins, Kinfolk, Pesade, SW19, Shiro, Aesop, Hetras, Postes, Rettre, BTSO ------------------------------------------------------------------------------------------------------------------------- #fragrance #perfume #korea #seoul #nichefragrance #koreanfragrance #seongsu #hannamdong #bukchonhanokvillage #cologne ‪@DiptyqueParis‬ ‪@tamburins1613‬ ‪@official.nonfiction‬ ‪@granhand‬