The Medium Format Look - Is it a HOAX??

Lately, there has been a lot of talk about whether there is, in fact, a medium format look. With medium format digital becoming more affordable, the conversation is getting heated! Too often, the conversation boils down to shallow depth of field and how it can be compensated for by using large aperture lenses on 35mm style cameras. However, this argument fails to take into account a couple of other qualities medium format has that make it special. TLDR: Yes, there is a medium format look.