Here's How Burn Rubber Went From Detroit Shop To Global Sneaker Haven | Here's How | Forbes

Sneakerheads come from around the world to Detroit's hottest shoe store, Burn Rubber. Co-owners Rick Williams and Roland "Ro" Coit went from working at call centers to pitching business ideas and eventually buying the business and turning it into a huge success - working with Eminem, Wale and Big Sean. In this episode of Forbes' original series Here's How the owners reveal how they went from regular guys to business-owners, telling stories of failure and triumph along the way. Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter:   / forbes   Forbes Video on Instagram:   / forbes   More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.