"My Uncle Died on a Roof. It Changed Everything." Mike Augustine Jr

Mike's company: https://www.totalroofingstl.com/ Dmitry’s coaching program: https://roofing-school.com Have a question? Text me: 612-558-4881 Connect with Dmitry: https://dmitrylipinskiy.com/ Contractors I recommend: https://directorii.com Best Deals on Underlayment: https://BemDirect.com Roofing Insights T-shirts - https://roofinginsightsstore.com/ ============================ Insights: 0:00 – Mike just had a baby — how kids change your hustle mentality 1:07 – Does having kids make you a better boss? 3:13 – Kids giving him more empathy for employees with families 4:44 – Working dad guilt & FaceTime from job sites 4:58 – How Mike got into roofing through his Uncle John 6:06 – Uncle John dies on a job site — walking through that day 12:42 – What actually happened the day his uncle fell off the roof 15:33 – How the roofing company handled Uncle John's death (and why it crossed a line) 16:49 – What his uncle's death taught him about workers' comp & safety 20:48 – Safety culture: why one-story roofs kill more people than three-story ones 24:29 – Why Mike started Total Roofing & why he hated desk jobs 26:26 – What makes Total Roofing different in a market with hundreds of roofers 28:04 – The real headaches of landing a school roofing contract 32:42 – The $15–20K metal roofing mistake — and why he fixed it anyway 36:51 – A $60K mistake because a sub switched metal panels without telling him 38:57 – Extreme ownership: "It stops with you" 39:46 – How he competes on price without being the cheapest bid 42:40 – "We treat your property like it's our mother's" — where that came from 48:01 – Long-term goals: $7–10M, acquisitions, and staying lean 49:05 – Private equity: why he'd only take a minority partnership 51:00 – QXO buying Beacon & Home Depot buying SRS — what it means for small contractors 53:47 – Insurance claims: how Mike broke away from Xactimate pricing 56:33 – Storm chasers, tightening adjusters & the future of insurance battles 58:37 – Being a licensed Public Adjuster — and why he stopped using the license 1:00:00 – Solar: fans or not? What happens when tax credits sunset 1:01:03 – AI & drones: helping roofers or helping insurance companies fight us? 1:03:33 – Steel & copper tariffs — did he eat the cost or pass it on? 1:04:43 – Shady roofing practice exposed: dropping materials without a signed contract 1:06:07 – Hot take: what the roofing industry treats as gospel that Mike thinks is wrong 1:07:17 – Advice to a 22-year-old starting a roofing company: build systems early ============================ Let's Connect: Facebook: http://bit.ly/RoofInFB Fb group: https://bit.ly/RI-private-FB-group Instagram: http://bit.ly/RoofInIG Twitter: http://bit.ly/RoofInTW LinkedIn: https://bit.ly/RI-LinkedIn ============================ Roofing Insights Amazon Store: http://bit.ly/RoofInAS ============================ #RoofingInsights #roofer #roofing #roofingIndustry #roofingnews #contractors #industryexperts #businesscoaching #roofingbusiness #homeowners #roofers #entrepreneurs #entrepreneurship #howto #roofingscam #contractorscam #homeimprovement