Jennifer Evans on Brand Transformation & Career Pivots - Between the Mics
In this episode, we sit down with Jennifer Evans, marketing executive, former CMO at Bed Bath & Beyond, and founder of Spark & Light. Jennifer shares her journey from leading iconic brands to consulting, how AI is reshaping modern marketing strategy, and why adaptability, curiosity, and human-centered storytelling matter more than ever. We cover leadership through transformation, brand reinvention, Gen Z insights, and what it takes to stay visionary while driving real business results. Perfect for marketers, CMOs, and business leaders navigating change. Aliste Marketing: https://alistemarketing.com The Momentum Exchange Linkedin: / 8618599 Alicia Williams: linkedin.com/in/aliste Chris Viscomi: / cviscomi Jennifer Evans: / jennifermusilloevans
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