MS HCDE Capstone Presentation 2025-2026: Project Rewire

TEAM MINDOS: Jannah Muhammad, Laura Weisz, and Cory Vogel Project Rewire is a TikTok-integrated behavioral intervention designed to counteract ‘brain rot’ – the cognitive effects of prolonged exposure to low-quality content – by combining the Four Drive theory-based personalization, user-defined intervention thresholds, and Community of Inquiry-guided challenges. Through a personality matched avatar system and the activation of ‘Rewire Mode’, which promotes the viewing/posting of high-quality content, the platform encourages intentional, cognitively engaging, and socially meaningful digital behavior while preserving user autonomy. ----------- Capstone Project of MS in HCDE (Human-Centered Design & Engineering) program Department of Industrial and Manufacturing Systems Engineering University of Michigan-Dearborn