What Happens After an Entire Company Learns AI? | George Scott, SIDEARM Sports

What happens after an entire company learns AI? In this UC San Diego AI Alumni Council webinar, George Scott, President of SIDEARM Sports and former NFL executive, shares how his organization approached AI as a business imperative rather than a technology experiment. SIDEARM Sports supports more than 1,600 athletic programs, including 90% of Power 5 conferences and over 240 Division I schools. In this candid discussion, George walks through SIDEARM's AI adoption journey, including leadership alignment, company-wide training, governance, culture-building, and real-world use cases. Topics include: • Why leadership adopted AI first • Training employees before granting AI tool access • Building an AI committee and sustaining momentum • Practical AI use cases and measurable impact • Governance, risk management, and responsible AI use • What AI adoption means for the future workforce • Lessons for leaders, professionals, and students This session offers a rare behind-the-scenes look at an organization actively navigating AI adoption in real time. Speaker: George Scott President, SIDEARM Sports Former Vice President & General Manager, NFL Club Media Group Former COO, CBS Interactive Collegiate Sports Hosted by: Sandra Peterson Founding Chair, UC San Diego AI Alumni Council Learn more about the UC San Diego AI Alumni Council: https://www.sandstonepartners.com/ucs... Register for future sessions: https://zoom.us/webinar/register/7617... #AI #ArtificialIntelligence #Leadership #FutureOfWork #AIAdoption #ClaudeAI #SportsBusiness #DigitalTransformation