Why ECB Chief Lagarde and Others Are Taking to Instagram

Central banks are trying to rebuild trust with younger generations by establishing a presence on social media, particularly Instagram, to counteract misinformation and promote their policies. They are using social media to post about the history and design of coins and banknotes, warn against scams, and promote their achievements, such as instant payment systems, in an effort to seem more accessible and relatable. Some central banks are handing the reins to younger staff to explain rate decisions and economic issues on Instagram, using cultural references and peer-to-peer communication to make monetary policy more understandable and engaging. our UK Economy reporter Irina Anghel joins Caroline Hepker and Lizzy Burden on Bloomberg Radio to discuss. -------- More on Bloomberg Television and Markets Like this video? Subscribe and turn on notifications so you don't miss any videos from Bloomberg Markets & Finance: https://tinyurl.com/ysu5b8a9 Visit http://www.bloomberg.com for business news & analysis, up-to-the-minute market data, features, profiles and more. Connect with Bloomberg Television on: X:   / bloombergtv   Facebook:   / bloombergtelevision   Instagram:   / bloombergtv   Connect with Bloomberg Business on: X:   / business   Facebook:   / bloombergbusiness   Instagram:   / bloombergbusiness   TikTok: https://www.tiktok.com/@bloombergbusi... Reddit:   / bloomberg   LinkedIn:   / bloomberg-news   More from Bloomberg: Bloomberg Radio:   / bloombergradio   Bloomberg Surveillance:   / bsurveillance   Bloomberg Politics:   / bpolitics   Bloomberg Originals:   / bbgoriginals   Watch more on YouTube: Bloomberg Technology:    / @bloombergtechnology   Bloomberg Originals:    / @business   Bloomberg Quicktake:    / @bloombergquicktake   Bloomberg Espanol:    / @bloomberg_espanol   Bloomberg Podcasts:    / @bloombergpodcasts