Why This Commercial Was Shot TWICE

▶ Find Inspiration and develop your ideas with Frame Set: https://go.frameset.app/42J2KrY ▶ About This Episode: Director Jesse James McElroy joins Dylan Hahn to break down one of the wildest, most choreographed commercials of the year. From building lifelike characters to orchestrating camera moves, Jesse reveals how meticulous pre-visualization, six weeks of prep, and a dash of chaos turned a two-day shoot into a full-blown cinematic fever dream. ▶ Sources: • Watch the Picklebet Commercial • https://www.jessejamesmcelroy.com/#/p... • Connect with Jesse James McElroy • https://www.jessejamesmcelroy.com/ •   / jj_mcelroy   ▶ About The Reframed Podcast: “Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it. ▶ Chapters: 00:00 Intro 01:49 This Piece is Wild 02:36 The Power of a Perfect Pre-vis 04:29 Shooting the Rehearsals Like the Real Thing 04:59 Pre-visualizing the Characters 08:36 Making Real People Look Surreal with Prosthetics 10:40 Using Almost Every Camera Move in the Book 14:17 Bringing the Pickle to Life (Literally) 16:55 Fireballs and Sprinklers 18:45 Turning a Bar Into a Film Set 20:21 Flooding the Set — Safely 22:19 Breaking Sugar Glass 23:54 The Prosthetic Face Slide Trick 24:54 Crafting the Opening Shot 26:06 The Pickle Wiggle 27:13 The Blob Sequence 29:07 Thank You Jesse