¿Dónde fracasan las empresas? Estrategia, ejecución e IA en la nueva era operativa

In this episode of The Entrepreneur's Playbook, Francisco Javier Fuentes Urbieta, professor of Operations Management at IPADE, reflects on the mistakes that are currently holding many companies back and why, in an environment of accelerated transformation, a brilliant strategy can lose all its value if it is not accompanied by sound execution. Drawing on his more than three decades of experience at IPADE, he explains how operations are entering a new era, in which information has become the most crucial flow for understanding the business, anticipating risks, and making better decisions. Throughout the conversation, he addresses the importance of viewing the company from multiple perspectives, strengthening alliances in supply chains, capturing the knowledge that often remains with the operator, and thoroughly understanding operational KPIs. He also discusses the role of Artificial Intelligence, warning that if it is fed with poorly constructed information, it can become a largely ineffective decision-making tool. Furthermore, he shares his vision on the opportunities Mexico has in sectors such as medicine and agriculture, as well as the value of the Case Method for developing synthesis skills, analytical speed, and managerial judgment. A conversation about operations, innovation, learning, and the challenge of stepping outside one's comfort zone to avoid falling behind.