The Hidden Problem With AI Marketing Nobody Talks About

What happens when every business starts using the same AI tools? According to Masha Sharma, VP of Merchant Experience at Groupon, we are entering a world where marketing risks becoming predictable, repetitive, and forgettable. If everyone uses the same prompts, the same tools, and the same systems— Do all brands start sounding the same? In this mini episode of Connected Conversations, Elena Petrova and Masha explore the “cookie-cutter problem” of AI-generated marketing, why authenticity matters more than ever, and the surprising strategy Masha uses to preserve human voice at scale. Plus, what businesses need to understand before letting AI speak on their behalf. Hosted by Elena Petrova. Produced by Ad Astra, Inc.