Rational Tools Built for Irrational Patients

Patients are turning to Reddit, Facebook groups, and online communities before they ever call their doctor or specialty pharmacy, and this episode unpacks what that shift means for pharma and the future of patient engagement. On this live episode of The Patient Experience Podcast, Bob Miglani and Jason Grossman sit down with Anny Goldman to explore what is really driving patient behavior today and why so many traditional patient engagement strategies are falling short. Patients today are overwhelmed, skeptical, and increasingly turning to online communities for answers long before they reach a clinician or a specialty pharmacy. That reality is reshaping trust, adherence, and the entire patient journey. Anny Goldman is a former nurse and chronic patient who now serves as Patient Engagement Lead at Takeda Israel and Lecturer on Medication Adherence for the MSc in Clinical Pharmacy program at Ben Gurion University. Her perspective bridges the clinical, the personal, and the commercial, which makes for a candid look at where patient support is working and where it needs to change. The conversation moves from trust and adherence to AI and the growing patient confusion crisis, challenging the way pharma thinks about the patient journey and what it will take to truly support patients moving forward. Bob, Jason, and Anny dig into why patient confusion has become a measurable barrier to therapy, how AI is changing patient expectations, and what genuine engagement looks like beyond opens, clicks, and downloads. If you work in pharma commercial, patient services, market access, or clinical pharmacy, this conversation is for you. Share your reaction in the comments, and subscribe to The Patient Experience Podcast for more candid conversations on patient engagement, medication adherence, and the future of the patient experience. patient engagement, patient experience, medication adherence, patient confusion crisis, pharma, pharmaceutical commercial, patient support programs, specialty pharmacy, patient journey, AI in healthcare, patient trust, prescription abandonment, digital health, The Patient Experience Podcast, clinical pharmacy, patient adherence disclaimer: this video is for educational and informational purposes only and does not constitute medical advice. views expressed by guests are their own and do not necessarily represent those of their employers.