Growth Isn’t a Headcount Problem. You’re Scaling Imprecision, with DeAnna Ransom

Most B2B growth teams are doing more than ever. More reps. More tools. More signals. More outbound. More dashboards. And yet, for many teams, the pipeline still does not follow. DeAnna Ransom has seen that problem from the inside. She is the Chief Growth Officer at Betterbot, an AI platform serving the multifamily industry, and she is rebuilding a GTM motion in real time. What makes this conversation different is that DeAnna is not talking about growth from the sidelines. She is in the seat. Doing the work. Seeing firsthand where the old growth math is breaking. The short version: growth in 2026 is not a headcount problem. It is a precision problem. When teams add people to a motion that is not precise, they do not fix the problem. They scale imprecision. So the real question is not how to add more activity. It is how to build a GTM system that can accurately target, understand, and connect with the right buyers. We get into why AI did not break outbound but held it up to a mirror, why having data about a buyer is not the same as knowing the buyer, why visibility has to come before scale, and why retention is no longer just a customer success issue. It is a growth strategy. We also talk about the CMO tax, what it takes for marketing leaders to be seen as business leaders, and why the modern growth leader has to build a system precise enough to scale and human enough to trust. If your team is doing more but getting less back, this one is worth sitting with. Prefer to watch the video? Watch the full episode on YouTube:    • Growth Isn’t a Headcount Problem. It’s a P...   Read the full episode post: https://www.markempa.com/growth-isnt-... About DeAnna Ransom DeAnna Ransom is the Chief Growth Officer at Betterbot, an AI platform serving the multifamily industry. She has more than 20 years of growth and leadership experience across B2B and nonprofit sectors. Her background spans sales, marketing, and customer experience, which gives her a different view of the revenue motion. Instead of treating marketing, sales, and customer experience as separate functions, DeAnna looks at them as one growth system designed around the customer. Connect with DeAnna:   / deannaransom   Learn more about Betterbot: https://www.betterbot.com/