WHF Italy - KYRE CHENVEN & IVANO ATZORI, founders, Pretziata

Kyre Chenven and Ivano Atzori are the founders of Pretziada and Luxi Bia, two projects based on the island of Sardinia. Both Pretziada, a collection of design objects made by local artisans, and Luxi Bia, a renovated farming village from the 1800s, centre the territory firmly as the primary axis upon which design, travel, research and narration revolve. This action, referred to as Contemporary Ruralism by the duo, helps to shape the future trajectory of the island in healthy and inventive ways, without bowing to outsiders' needs and expectations. @pretziada @luxi_bia