How Community-Led Growth Drives Product-Led Growth with Notion CRO, Olivia Nottebohm

At the heart of product led growth is the user. As a company scales, your organization must continue to prioritize the user's journey, and help them understand the real value of a product right away. And while the vision of product led growth companies seems simple on the surface, Notion has seen how a few ingredients are mandatory to the success of this strategy. These include focus on a strong community, a funnel that combines self-serve and assisted growth, and constant, open conversations. In this talk, Olivia will delve into these more complex aspects of product led growth, and why they're essential for building a successful business that will thrive for years to come. --- Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter:   / saastr   LinkedIn:   / 2724976   Quora Group: https://www.quora.com/q/cloud Facebook:   / saastr   Instagram:   / saastr   Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8