The Gimmick-fication of the Runway - A Tempting Trap

Join the community on Patreon:   / jansengarside   In this video, we explore the impact of gimmicks in modern fashion shows and the challenges they pose to brand integrity and long-term success. Gimmicks can either enhance storytelling or devalue the brand entirely, but what determines the success of a gimmick, and why should newer brands avoid creating viral moments just for the sake gaining followers? #fashionbusiness “fashionrunway #highfashion #coperni #avavav #fashionshow #fashiongimmick #fashion Follow me on TT: https://www.tiktok.com/@jansen_garsid... me on IG: https://www.instagram.com/jansengarsi... Sources: Theory of the Gimmickhttps://www.journals.uchicago.edu/doi...