The New Generation of Music: A Conversation with Sai Abhyankkar

In this episode, we sit down with Sai Abhyankkar to talk about the new generation of music and how the internet is changing the way songs are created and discovered. He shares why there’s no fixed formula for a hit song, and how reels and short-form content are influencing the way music reaches audiences today. He also talks about his creative process and how he imagined Pavazhamalli as a joyful celebration track, a song people would play during happy moments. Watch the full conversation to hear his thoughts on creativity, virality, and the evolving world of music.