Unlocking Insights with GIS: How Hospitals Can Plan Smarter and Reach More Patients

In this insightful interview, Dr. Este Geraghty, Chief Medical Officer at Esri, shares how Geographic Information Systems (GIS) are helping healthcare organizations like Moffitt Cancer Center redefine patient acquisition and strategic planning. Learn how GIS can optimize catchment areas, expand care to underserved populations, and unlock actionable insights for hospital infrastructure management. Whether you're a healthcare marketer or strategist, this conversation will show you how GIS can help your organization make smarter, data-driven decisions. Learn more about Moffit Cancer Center at https://www.moffitt.org/ Learn more about Esri at https://www.esri.com/ Find more healthcare marketing stories at https://swaay.health Chapters 0:00 – Introduction to Dr. Geraghty, Esri and GIS for Health 1:35 – Using GIS to extend cancer care 5:00 – GIS indoors and composite Indices 8:28 – Closing Thoughts