Вова Аюев — АРТ В БИГТЕХЕ. Айдентика для Нурлана Сабурова, музыка, преподавание и студия SASHA

This is Leo and the "Need to Twist It Up" podcast. In the new fourth season, our guest is Vladimir Ayuev, graphic designer, art director, and founder of SASHA studio. He created the identity for Nurlan Saburov and worked with Sber, Yandex, and many others. Enjoy! SASHA: https://thesasha.co/ Follow Vova: https://t.me/ayuev   / auev   Follow Leo: https://t.me/leonaau Inside: 0:00 Vova Ayuev! 0:56 Worked at an oil refinery and chose design 4:34 Made websites at the beginning 5:10 What attracted you to the identity 6:08 Which studios and designers influenced you 8:12 Why did you name the studio SASHA 10:51 Creating the studio and going back to work. Sber Automotive Technologies 17:47 What was accomplished in 2 years at Sber 19:34 Why did Sber decide to hire Vova? 20:53 What happened after you moved to Thailand? Return to SASHA 23:30 Areas of interest: art, big tech 27:00 Music 28:14 The studio's core clients 30:22 How do you bring interesting solutions to big tech? 31:50 How did the studio develop as a boutique team? 35:18 Working with neural networks 36:40 The most striking current projects 38:47 Design on the border between art and big tech 41:40 Are in-house teams taking away studios' bread and butter? 43:25 Experiments in corporations 44:00 Product or studio? 46:28 Questions with clients 48:15 Vova is a teacher. Educational Path 50:14 Evaluating the Current Level of Education 55:52 Will Students Find Work in the Market? 57:42 MINDFULNESS in Designers 59:46 Therapy and Psychology 1:01:42 Identity for Nurlan Saburov 1:07:14 Approach to Working with Clients 1:10:56 How He Teaches Students 1:13:30 What Advice Would He Give to Young Designers? 1:17:03 Three Musicians 1:18:00 Places of Power, Hobbies, and Interests 1:19:15 Travel 1:21:38 Where Can a Designer Find Inspiration? 1:24:43 Future Plans Podcast Author: Leo Leonov Shooting/Post: Oleg Prekrasnov Jingle: Alexander Krylov *Meta/Instagram/Facebook — An extremist organization banned in Russia.