Why green Jackfruit is the perfect Indian plate for Diabetes | James Joseph | TEDxNirmaUniversity

James Joseph shares his serendipitous journey from promoting the biggest software to promoting the biggest fruit, Jackfruit. His entrepreneurial experiences of wearing the hats of a Chef, a Doctor and an Engineer to rebrand the inferior Jackfruit to the Aspirational, Healthy and Affordable Jackfruit. How he turned an accidental discovery of green Jackfruit's anti diabetic benefit and a meeting with late Dr. Kalam to a breakthrough invention to make an all purpose flour which can reduce carbohydrate by half and double greens, in most Indian meals without any change in taste, texture or quantity to fight Diabetes and Obesity. James Joseph did something that only a few are brave enough to do. He quit his high-paying job as a Microsoft director to start a venture based solely on a fruit. Taking his love for jackfruit to a whole new level, he started Jackfruit 365, a company that sells the fruit in a packaged, freeze-dried form, and aims to promote all things Jackfruit. James has over 20 years of Manufacturing, Sales and Marketing experience in India, North America, and Europe with Globally reputed organizations like Microsoft, 3M and Ford. In his last role as the Director, Executive Engagement at Microsoft India; he was responsible for strengthening Microsoft’s relationship with the senior executives of top 200 enterprises in India. Before joining Microsoft UK, he held manufacturing, supply chain, business development, sales and marketing positions at Minda, 3M, Ford Motor Company, i2 Technologies and Informatica. James is also an author. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx