BTI LIVE #4: Marketing Deep Dive: Building Demand for Biotools

A great product doesn’t sell itself. Learn how to build a marketing strategy that raises awareness, communicates your value, and generates demand with the customers who matter most. In this session, you’ll explore practical marketing approaches tailored to biotools startups, including positioning your technology, crafting compelling messaging, identifying your target audience, selecting the right marketing channels, and creating a plan that supports long-term commercial growth. Whether you’re preparing for your first product launch or looking to strengthen your market presence, you’ll leave with actionable strategies to help your innovation stand out in a competitive marketplace.