Olive Young Has Entered the Chat

Olive Young's first U.S. store just opened in Pasadena — here's our full breakdown of the K-beauty giant, the Sephora partnership, and what to buy. GlowJob's Julia & Sasa break down everything about Olive Young's historic U.S. launch — the Pasadena flagship store, the insane opening-day lines, what's actually on the shelves, and the surprise Sephora partnership rolling out to 700 stores this fall. Then K-beauty insider Sarah Chung Park, CEO of Landing International (225+ brands launched, $300M+ in sales), joins us to break down how brands get chosen for the U.S. market, the second wave of K-beauty, and her personal can't-live-without products. In this episode: Inside the Pasadena Olive Young flagship store Why the lines were 4 blocks long on opening day What makes Olive Young different from Sephora and Ulta The non-K-beauty brands hiding in the store (Urban Decay, CeraVe, The Ordinary) Why iconic Korean sunscreens still aren't sold in the U.S. Olive Young x Sephora: the new K-beauty shop-in-shop partnership Sarah Chung Park on Landing International, brand-picking, and K-beauty's second wave Advice for anyone just getting into K-beauty New episodes every Thursday. Follow us @glowjobpodcast 📸 Follow us @GlowJobPodcast | 🎙️ Listen on Spotify & Apple Podcasts --------   / glowjobpodcast   https://www.glowjobpodcast.com https://shopmy.us/shop/collections/55... Email: [email protected] -------- 0:00 Intro: Olive Young finally lands in the U.S. 2:01 Inside the Pasadena flagship + opening day chaos 4:17 What makes Olive Young different from Sephora & Ulta 6:08 The colored contact lens section (with an ophthalmologist!) 8:12 Wait, why is Urban Decay here?? 10:20 Why the U.S. store played it safe 12:31 The snack and wellness aisle surprised us 14:52 The sunscreen disappointment, explained 16:30 What we actually bought 21:09 Big news: Olive Young is coming to Sephora 23:25 Is this genius or risky? 25:38 Interview: Sarah Chung Park, CEO of Landing International 27:47 What Landing International actually does 29:59 K-beauty's first wave vs. second wave 32:08 How big is Olive Young, really? 34:29 How brands get chosen for the U.S. market 38:50 What even counts as K-beauty anymore? 40:58 Advice for K-beauty beginners 45:38 Sarah's can't-live-without K-beauty products 47:46 Marry, F*, Kill: makeup, hair, skincare -------- GlowJob is the beauty, business & culture podcast that makes you hotter and smarter. Hosted by best friends Julia Bellary and Sasa Li, GlowJob covers the internet trends, celebrity news, brand drama, and cultural moments shaping how we live, spend, and think — from viral TikTok controversies and influencer culture to billion-dollar business moves and the conversations everyone's having right now. Funny, data-driven, and unapologetically candid, Julia & Sasa break it all down every Thursday with deep dives you didn’t know you needed. Olive Young, Olive Young Pasadena, Olive Young USA, K-beauty 2026, K-beauty brands, Korean skincare, Korean sunscreen, Sephora Olive Young partnership, Sarah Chung Park, Landing International, Beauty of Joseon, Round Lab, Cleo Korean makeup, Peripera, Ulta vs Olive Young, K-beauty second wave, Korean beauty retail, best Korean sunscreen US, Olive Young haul, K-beauty for beginners