Ronnie Bonner of @TheShadowConspiracy // Scared Of Normal

We sat down with longtime BMX entrepreneur Ronnie Bonner to chat about his tenure in the BMX industry & his roots of starting his first business in high school. Ronnie has started some of the most well known & respected BMX brands in the world & leads with an intentional, forward thinking mindset. Ronnie talks about where inspiration comes from for him, how he likes to create, & lends some motivating words for those looking to pursue business for themselves. We have conversations about all the brands & projects he's been behind from UGP, Sparky's Distro., Shadow Conspiracy, Subrosa, Rant, Juvee Hall, to embroidering hats for Shepard Ferry. Ronnie has a long list of accolades that he humbly lays out in this episode accompanied by outstanding stories & antics. You're not going to want to miss this one. Last year we were fortunate enough to work with Ronnie & his crew over at Shadow on a collaborative project, which was an awesome experience & truly a treat. We're already starting to look at what a second collaboration may look like & we couldn't be any more excited. _________________ Learn more about Traction or purchase coffee: https://traction.coffee _________________ Guest: Ronnie Bonner //   / ronniebonner   Host: Mike Murfitt //   / mikemurfitt   Co-Host: Matt Cordova //   / matt_cordova   _________________ // founder note // I just want to give Ronnie a huge shout out for his hospitality & friendship - I feel very fortunate to have befriended someone that has & continues to inspire me. He took the time to show us around the entire facility while introducing us to everyone along the way; we had the most incredible time then followed the podcast up with dinner & beers. Thanks so much Ronnie, you're the absolute dude! -Mike