How Mary-Kate and Ashley Olsen Were Forced to Become a Brand

Mary-Kate and Ashley Olsen weren’t just child stars- they were an entire industry. From starring on Full House as babies to becoming one of the most profitable child brands in entertainment history, the Olsen twins built a media empire before they were even old enough to drive. Movies, books, clothing lines, dolls, magazines… at one point, it felt like Mary-Kate and Ashley were everywhere. But behind the straight-to-DVD movies and sleepover mysteries was something much bigger: the Mary-Kate and Ashley machine. In this video, we’re looking at how the Olsen twins became a brand, how their childhood was structured around an entertainment empire, and some of the strange and uncomfortable moments that surrounded them. timestamps: 0:00 intro 0:34 corrections from my last video 2:30 the focus of today's video 2:59 background on the twins, full house 4:19 post full house and the start of their empire 7:07 what exactly was their "empire?" 9:18 what mary-kate, ashley, and elizabeth have to say about their upbringing 21:33 the creepy culture surrounding mary kate and ashley 29:08 the fuller house drama 29:57 their lives today 32:20 outro my second channel!:    / @juliakboateng   CONTACT: IG: @julia.boateng email: [email protected]