Ricardo Maciel

🧉🌱 Small yerba mate brands from Misiones continue to gain ground and are seeking to carve out a niche beyond large commercial enterprises. 📍At Expo Mate 2026, held in Buenos Aires, some 40 brands from cooperatives and producers participated, showcasing yerba mate produced on farms and in family-run businesses in Misiones. 💬 The Undersecretary of Yerba Mate Affairs, Ricardo Maciel, emphasized that these experiences are key for small producers to develop their own sales channels and reach consumers directly. 🤝 The joint participation allowed them to finalize sales, generate business contacts, and position Misiones brands at one of the sector's leading events. 🌿 "Direct marketing is the way forward," representatives from the sector stressed, in a context where small producers are seeking alternatives to the concentration of the yerba mate market. 🚜 Cooperatives, producers, and entrepreneurs continue to invest in adding value at the source and building new opportunities for Misiones yerba mate. #YerbaMate #Misiones #ExpoMate #YerbaMateProducers #Cooperatives #RegionalEconomy #MisionesYerba #Mate #YerbaMateIndustry #MisionesAgriculture