The Woman Behind Controversial Dating Guide ‘The Rules’ | This Morning

‘The Rules’ sparked a phenomenon when it was originally published in 1995, fiercely dividing public opinion for its antiquated advice such as: don't talk to a man first; don't ask him to dance and always end the date first. Yet it was an instant bestseller, with even Beyonce admitting it 'worked for me'. Now, authors Ellen Fein (65) and Sherrie Schneider (63) are back with a new, revised guide, ‘The Rules Handbook’- and it's more controversial than ever! Sherrie joins us live from New York to discuss the updated version. Broadcast on 24/04/2023 Subscribe now for more! http://bit.ly/1JM41yF Stream This Morning live, every weekday from 10am on the ITV Hub 📲 https://www.itv.com/hub/this-morning/... Like, follow and subscribe to This Morning! Website: http://bit.ly/1MsreVq Instagram:   / thismorning   Facebook: http://on.fb.me/1FbXnjU Twitter:   / thismorning   Join Holly Willoughby and Phillip Schofield, Alison Hammond and Dermot O'Leary as we meet the people behind the stories that matter, chat to the hottest celebs and cook up a storm with your favourite chefs! Dr Sara and Dr Zoe answers all your health questions, stay stylish with Gok Wan and Lisa Snowdon's fabulous fashion, be beautiful with Bryony Blake's top make-up tips, and save money with Martin Lewis. And did we mention we have quite a few laughs along the way too? http://www.itv.com http://www.stv.tv #thismorning #phillipandholly #alisonanddermot