The Briefing: Pepperdine’s Trademark Claim Against Netflix in “Running Point” Case Goes Under...

Pepperdine has used the “Waves” name for its athletic teams since 1937. Netflix’s Running Point also features a fictional basketball team called the Waves. In this episode of The Briefing, Weintraub Tobin Partners Scott Hervey and Tara Sattler break down Pepperdine’s trademark lawsuit against Netflix, the ruling on Netflix’s motion to dismiss, and what the decision says about the Rogers test after Jack Daniel’s v. VIP Products. They cover: Why Pepperdine challenged Netflix’s use of “Waves” How the court viewed the name in an expressive work What the ruling means for the Rogers test after Jack Daniel’s Tune in for a clear look at where trademark law and entertainment branding collide. The Briefing from the IP Law Blog and The IP Law Blog are publications of Weintraub Tobin (www.weintraub.com). The Intellectual Property Law Blog provides insight in connection with copyrights, trademarks, patents, trade secrets, false advertising, licensing and promotions, and sweepstakes. The blog’s objective is to serve as a forum to discuss IP strategies that provide protection to businesses’ or persons’ intangible assets. The blog is for informational purposes only and does not constitute legal advice.