The Psychology of Facebook Ads that Scale

🏆 Have Nick Theriot Run Your Ads: https://www.theriotsolutions.com 💰 Have Nick Theriot Mentor You: https://theriotsolutions.com/innercircle 💬 Nick’s Free Community Chat: https://t.me/+xGoAtUWhC7hlMWMx 📸 Follow Me On Instagram:   / nicktheriot_   *** Hey! If you’re new to the channel, my name is Nick Theriot I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands, but the majority are e-commerce! The Psychology of Ads that Scale In this video, I break down the psychology of ads that scale and show you how we build Facebook ad creatives that can profitably spend multiple six figures for our clients. I walk you through why broad audiences outperform overly narrow targeting, how to craft strong hooks that grab attention, create curiosity, and imply a clear benefit, and how to align your offers with urgent pain points instead of weak must-be-nice desires. You’ll see how to clearly explain your product in simple step-by-step messaging, stack different types of proof like authority, logical proof, demonstrations, and customer testimonials, and position your offer as better than competitors on speed, symptoms, price, and core benefits. I also break down a one-minute video ad that did around 400,000 dollars in spend at roughly a 5x ROAS, showing how we structure the hook, problem, solution, objections, social proof, and call to action so you can model this framework in your own scaling Facebook ads and Shopify funnels. #Facebookads #facebookadvertising #facebookmarketing *** -Nick Theriot