Why Nobody Drives The Ford Pinto

It remains one of the most notorious corporate scandals in automotive history: the Ford Pinto. Engineered to fight off the import invasion of the 1970s, this compact car harbored a fatal flaw. But it wasn't just the mechanical defect that shocked the public—it was the infamous cost-benefit memo that put a literal price tag on human life. This is the rise, the explosive fall, and the lasting legacy of the car that changed corporate liability forever.