Scaling to $90M as a Solo Loan Officer with Julie Aragon
In this interview, I sit down with Julie Aragon, an elite originator out of Los Angeles who is on track to close $90M in personal production. Julie shares how she optimized her online reputation to capture the modern "knowledge worker," why 10% of her clients are now finding her natively through large language models (LLMs) like ChatGPT. What you’ll learn in this value-packed interview: How optimizing for Google, Yelp, and Reddit ensures you get picked up when AI-powered consumers run local searches. Why capturing the consumer first allows Julie to pass rock-solid, pre-approved buyers to top agents (reversing the standard referral dynamic). The 6.99% to 7.00% Refinance Case Study: A tactical breakdown of how raising a borrower's rate actually improved their liquidity by $30,000 and eliminated a costly escrow account. ➡️ Schedule a demo for Mortgage Coach Next Gen Today! https://trustengine.com/lets-connect/ ➡️ Follow TrustEngine on Instagram: @TheTrustEngine #trustengine #mortgagecoach #noborrowerleftbehind
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