Day 4 - Marketing Summer Camp 2026

Marketing Summer Camp: Session 4 — Emailing With Purpose (Get It In The Hole) Welcome back for Day 4 of Marketing Summer Camp! ⛳ We're halfway through summer, and today we're talking about one word that changes everything in your marketing: specific. Using a cornhole game as our guide (stick with me, it works), I'm breaking down why "chucking bean bags" at your database — vague, generic content — only gets you one point, when being specific gets your marketing straight in the hole. Whether it's email, video, or social, this session gives you 5 concrete ways to make your marketing land. In this session, you'll learn: ✅ The customer journey framework — and how to talk to people at the exact stage they're in ✅ Why giving people something they need beats generic updates every time ✅ How making people smile can boost recall by 30% ✅ The power of telling clients something they don't know ✅ Why context beats headlines (and how one Toronto agent does this brilliantly) ✅ The easiest low-pressure way to reach out: introducing your people to someone else Whether you're in real estate or any relationship-driven business, this one will change the way you write every email from here on out. #MarketingSummerCamp #EmailMarketing #RealEstateMarketing #SmallBusinessMarketing #ContentStrategy