The Recipe for a Burger Empire | RocoMamas

The Recipe for a Burger Empire | RocoMamas For decades we have become accustomed to “plastic”, unhealthy fast food. The food that KFC or McDonalds serve may taste good due to their addictive salt levels and engineered crispy textures, but they don’t compare to fine dining. But what happens when you create high quality gourmet smashburgers but significantly reduce the price to appeal to the fast food market. Introducing RocoMamas, a fast-casual restaurant that has completely changed the narrative of modern South African fast food. Take a look at their Slacker burgers, R160, while McDonald's Big Mac meal goes for R113.90. At first the maths does not add up. However, if you’ve ever tasted RocoMamas you’d notice that almost 100% of their food is made from scratch while McDonald's relies on a highly engineered, frozen-to-flame supply chain, RocoMamas focuses on fresh-prep, hand-smashed patties and in-store customization and yet their prices are so close. This approach of being “not normal” is also visible in their graffiti work, which is visible in almost every single RocoMamas in South Africa. MUSIC 1. Hitman by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 licence. https://creativecommons.org/licenses/... Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/ 2. Black Vortex - Scoring Action by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 licence. https://creativecommons.org/licenses/... Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/ #burger #smashburgers #Restaurant #kfc #mcdonalds #Ribs #Chips #realfood #RocoMamas #entrepreneur