日傘トレンドは「遮熱」遮熱率67％特殊生地の日傘も　酷暑で身を守るアイテムに

With many hot days expected in 2026, it's becoming increasingly common to see people using parasols in the streets. The trend for parasols in 2026 is "heat shielding." Parasols are becoming popular not only for sun protection but also as a way to combat the heat and prevent heatstroke. At Waterfront, a specialty umbrella store, sales of parasols are expanding, and they've increased the proportion of parasols in their product lineup. In 2026, nearly half of their products will be umbrellas that can be used as both sun and rain umbrellas. This currently popular umbrella uses a special three-layer fabric that blocks 67% of the sun's heat, making it feel slightly cooler just by using it. Umbrella Sommelier Hiroyuki Tsuchiya: "With the heat, the awareness of using a parasol has shifted from a mere countermeasure to a defensive one. I'm introducing parasols as a 'walking shelter,' like a portable shelter, an item to protect oneself." #parasol #umbrella #weather #waterfront #heatwave #summer TV Tokyo BIZ, an economic media outlet useful for work and investment. Featuring WBS, Morning Satellite, and other programs with exclusive reporter commentary and original content. ▼▼Click here for TV Tokyo BIZ▼▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_...