Color In Sight I A Documentary on the Details of Color in Design by TEALEAVES

COLOR IN SIGHT: A DOCUMENTARY ON THE DETAILS OF COLOR IN DESIGN “There are many products that are well designed, but don't get the traction they deserve because the color's not right." In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds- one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously. Color In Sight brings together 11 experts of industry, gathered around one powerful, little detail: color. We explore how top brands—ranging from Nike and Pantone to OPI and Herman Miller—think about and use color in the most effective and compelling way. By hearing their own experiences, the goal is to bring about an appreciation for the detail of color selection and how it can have a large impact on the perception of products and services enjoyed by many. --- FEATURING Adam Brumberg | Deputy Director, Cornell Food and Brand Lab Ann Stone | Lecturer, Sauder School of Business, University of British Columbia Dave Schenone | Equipment Innovation Director, Nike Dr. Donald McPherson | Co-Founder, EnChroma Frank Kozik | Creative Director, Kidrobot Dr. Karen B. Schloss | Assistant Professor, Brown University Lana Sutherland | CEO, Tealeaves Laura Guido-Clark | Founder, Laura Guido Clark Design Laurie Pressman | Vice-President, Pantone Color Institute Shaun Hergatt | Owner & Executive Chef, Two-Star Michelin, Juni, NYC Suzi Weiss-Fischmann | Co-Founder, OPI --- CREW Directed, Shot and Edited by: Kevin Cho Produced by: Carolyn Khoo Camera Ops: Trevor Komori, Kevin Cho, Anastasia Walker Music by: Musicbed Music Composition: Bedtracks B-roll: Artist Inka Mathew of Tiny PMS Match, Artist Ethan Zachery Scott of EZwithETHAN, Artist David Schwen of Pantone Pairings, Artists Federica Caserio and Giovanni Manzini of Moji Itten, Artist Hedvig Astrom of Pantone Smoothies Shot on: Canon 6d, Panasonic GH4 and iPhone 6 --- ABOUT TEALEAVES In luxury, it’s the details that matter. TEALEAVES blends teas specifically for color using only all natural ingredients, alongside aroma and taste, with understanding that “the first taste is with the eyes”. Fascinated by color’s potential to excite and delight, TEALEAVES reached out to experts in design to see how they thought about—and used—color. From OPI to PANTONE, these experts all volunteered their time for our documentary Color In Sight. Our goal, together, was to bring about appreciation for the little detail of color selection and how it can have a big impact on the products and services enjoyed by many. Color In Sight online on #PaletteForYourPalate: http://bit.ly/2dfble8 For the full experience of #PaletteForYourPalate: http://bit.ly/2cYn0gc Business Inquiries: [email protected] Where to find us: Website: http://bit.ly/2dnkpeg Facebook: facebook.com/TealeavesCo Twitter: twitter.com/TealeavesCo Instagram: instagram.com/TealeavesCo Pinterest: pinterest.com/TealeavesCo/ About Us: TEALEAVES is one of the very few tea blenders in the world, known for blending the highest quality teas in small batches by hand. We strive for perfection. What drives us? Our neverending quest to make the perfect cup of tea. It is this care, intentionality, and dedication towards our craft that has attracted the world’s elite in Food & Beverage for the past 21+ years.