Jennifer Cyphers: Why 30% of Apartment Search Now Starts with AI (Part 1)

What happens when renters start their apartment search with ChatGPT instead of Google? In this episode, Reid sits down with Jennifer Cyphers, Founder and CEO of Pinwheel, to discuss how AI is changing apartment search, leasing, and the way prospects discover communities. Jennifer shares why 30% of search is already beginning through chat interfaces, how Pinwheel is adapting to an AI-driven world, and why multifamily teams need to rethink the renter journey. The conversation also explores self-guided tours, spatial intelligence, digital leasing experiences, and why the most important leasing decisions often happen after a renter has already chosen a property. It's a fascinating look at where multifamily marketing and leasing are headed next.