David Birch: A new way to stop identity theft

Bartenders need to know your age, retailers need your PIN, but almost no one actually needs your name — except for identity thieves. ID expert David Birch proposes a safer approach to personal identification — a "fractured" approach — that would almost never require your real name. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter:   / tednews   Like TED on Facebook:   / ted   Subscribe to our channel:    / tedtalksdirector