She Dressed Taylor Swift, Then Built a Sports Fashion Empire: Kristin Juszczyk’s Off Season

On today’s episode, I’m joined by Kristin Juszczyk, founder of Off Season, to talk about how she went from teaching herself how to sew on YouTube to building one of the most exciting brands in sports fashion. Kristin shares the story behind her viral NFL game day designs, how Taylor Swift wearing one of her custom jackets changed everything, and the journey of turning a creative passion into a licensed apparel brand. We also discuss entrepreneurship, taking risks before you feel ready, navigating licensing deals with major sports leagues, building a brand from the ground up, balancing creativity with business, and why persistence is often the biggest competitive advantage. Whether you’re an entrepreneur, fashion lover, or simply looking for inspiration to chase a big idea, this episode is packed with actionable insights and founder wisdom. Enjoy!