We got accused of exploiting grief... here's what happened next

Someone in the comments said we're praying on people's grief. My first reaction wasn't defensive - it was curious. So this video is an update from the office: the ad feedback, what our actual user data is telling us, and the app update we just shipped. In this one: The comment that made me rethink how we talk about HeirLight What we're learning from where people drop off in the app The new update — and why it matters more than it looks like it does Thanks for watching. Shoutout to my editors Rexz & Tobi. About me: I'm a guy in my 30s from LA, currently building HeirLight, an app that makes writing your Will feel more like chatting with a friend (who just happens to know the probate code). I've been a founder multiple times and have worked across a bunch of industries: edtech, political campaigns, exec search, creative agencies, toys, and freight logistics. These days, I'm also on a bit of a side quest to see as much of the world as I can with my lovely partner. eejermaine.com 70