The Frog Grips Origin Story | Sean Coote

Most athletes and fitness fanatics underestimate how innovative grip technology can unlock their true potential. Sean Coote, founder of Frog Grips, reveals the game-changing innovation that transformed CrossFit performance—and how it’s just getting started. In this episode, Sean shares the unlikely origins of Frog Grips—a journey sparked by boredom during COVID, and a relentless quest for the perfect grip that would protect hands and boost strength. He uncovers the pivotal moment when a custom, sticky, chalkless grip prototype felt like ‘changing the game,’ and quickly proved to be a sport-shifting breakthrough, enabling unbroken sets that were previously impossible. Discover how Frog Grips went from testing samples in a gym to dominating athlete hands at the CrossFit Games, driving a seismic shift in how athletes train and compete. We dive into the core insights that made Frog Grips a must-have—exploring how proprietary materials, athlete-driven feedback, and relentless innovation challenged the status quo. Sean breaks down the complexities of product iteration, strategic athlete sponsorship, and the balancing act of staying true to a niche while expanding into complementary accessories like knee sleeves and belts. He shares behind-the-scenes stories of international shipping chaos, epic event experiences, and how a small Australian brand is scaling globally—overcoming logistical hurdles and shaping industry standards along the way. Why does this matter? Because grip technology isn’t just about protecting your hands; it’s about unlocking new levels of strength, confidence, and performance for every athlete—from beginners to elites. Ignoring these advancements means missing out on vital gains and potential record-breaking moments. For coaches, entrepreneurs, or anyone interested in how innovation disrupts even the most traditional sports, this episode offers a rare view into the future of fitness gear. Whether you’re a CrossFit athlete, coach, or business builder, this episode is your blueprint for turning a simple idea into a global game-changer. Learn from Sean’s relentless pursuit of excellence and how a one-of-a-kind grip redefined what’s possible in the sport. This is essential listening if you want to stay ahead of the curve—and see what’s coming next in athletic performance technology. Sean Coote is the founder of Frog Grips, a pioneering brand revolutionizing grip equipment used by top athletes and gyms worldwide. With a background blending gym ownership, athlete sponsorship, and cutthroat industry competition, he’s built a powerhouse in fitness innovation that’s just getting started. Witch Program Is Best For You: https://www.brutestrengthtraining.com... ____________________________________________________________________________ Like and Subscribe to our podcast: Brute Strength Podcast - https://podcasts.apple.com/us/podcast... Follow us on Social Media Instagram:   / brute.strength   Facebook:   / brute-strength-1527828040783218   Twitter:   / brutestrength_