Attaché de presse : peut-on influencer l’information ? - Grégory Del Puppo I Infocratie

When a company appears in the press, it's not always by chance. Behind certain articles, interviews, or media stories, there's often a discreet effort: that of press officers. In this episode of Infocratie, we welcome Grégory Delpupo, Head of Press Relations and Public Affairs at Bien'ici, to understand the role of these often-overlooked intermediaries in the flow of information. What does a press officer do? How can company information become a journalistic story? Why does a company seek media coverage? What kind of relationship do press officers have with journalists? Who really holds the power: the one who provides the information or the one who decides to publish it? With Grégory Delpupo, we explore the inner workings of press relations, their strengths, their limitations, their ambiguities, but also their usefulness in better understanding how information circulates between companies, the media, and the general public. An episode to better understand the hidden side of information, without fantasies or prejudgments. Welcome to Infocracy, the information factory.