LOS IMPUESTOS PUEDEN QUEBRAR TU EMPRESA | Diego en PA’ CEO Podcast

Many entrepreneurs sell, grow, and generate revenue… but they forget something crucial: financial order. In this episode of PA’ CEO, we talk with Diego, a tax advisor with over 18 years of experience, about accounting, taxes, payroll, the Colombian Tax Authority (DIAN), cash flow, and the decisions that can protect or jeopardize a company. Because growth isn't just about selling more, but about building a sustainable, profitable, and well-organized company. Here's a minute-by-minute recap of the main topics covered in the episode: 0:00 - 6:52) Introduction: Diego's presentation and the challenges entrepreneurs face due to a lack of tax knowledge. 6:52 - 13:21 Business Owner-Accountant Relationship: Discussion on the importance of not cutting corners and the legal responsibility of public accounting. 13:21 - 27:00 Accounting Technology: Using tools like Alegra or Sigo to automate processes from the start. 29:20 - 33:55 Payroll Planning: Explanation of the benefits of Law 590 (parafiscal contributions) and how to implement an organized payroll. 38:11 - 44:37 Strategic Accounting: The role of figures in decision-making and how to avoid errors in deducting expenses for income tax purposes. 48:03 - 54:15 Critical Taxes: Warning about VAT and Withholding Tax; the money collected belongs to the State, and not paying it carries serious legal risks. 58:15 - 1:03:00 Payment Cascade: Suggested priority: 1st Payroll, 2nd Taxes (DIAN), and 3rd Suppliers. 1:03:00 - 1:13:08 Cash Flow Crisis: Strategies for dealing with a lack of liquidity, including the use of factoring and daily bank monitoring. 1:14:32 - 1:17:27 Artificial Intelligence: How to use ChatGPT and similar tools to optimize tax research. 1:21:15 - 1:34:02 Conclusion: Insights into sustainable businesses, investment in renewable energy, and the service-oriented approach to entrepreneurship.