What Makes a Great College Essay? Storytelling, Hooks & Admissions Strategy

Most students approach the college essay the wrong way. They assume they need to write about their biggest accomplishment, their most impressive extracurricular activity, or some life-changing moment. But admissions officers are looking for something much deeper: authenticity, self-awareness, and the ability to tell a meaningful story. In this episode, Thomas Caleel sits down with Charles Loxton of Advantage Testing to discuss what makes a great college essay, how students can uncover compelling topics, and why the strongest essays often come from the most unexpected places. Drawing on decades of experience helping students develop their personal narratives, Charles explains how storytelling works in admissions, what students misunderstand about essay writing, and how to approach Common App essays, supplemental essays, and the Additional Information section strategically. Whether you're staring at a blank page or already working through drafts, this conversation will help you think differently about one of the most important parts of your application. Guest: Charles Loxton is Chief Communications Officer at Advantage Testing and an experienced application consultant with a background in creative writing, documentary filmmaking, and educational consulting. He has spent more than two decades helping students uncover and articulate the stories that make them memorable applicants. Learn more about Admittedly’s partnership with Advantage Testing: admittedly.co/programs Follow Admittedly: Instagram and TikTok: @admittedlyco Follow Advantage Testing: Instagram: @advantagetesting