Master Lecture: Social Media: Platforms, Metrics and Content w/ Christina Polaski

Christina Polaski is the Global Social Media Manager at Pratt & Whitney where she leads the company’s global social media and audience engagement strategy across LinkedIn, Instagram, Facebook, Twitter and YouTube in support of key business objectives, including product positioning, recruiting and growing brand awareness and affinity. The complete technical rules for the GoFly Prize can be found at: https://herox.com/GoFly/guidelines. These rules control and there are many different designs that have the potential to successfully meet the GoFly parameters.