#1 - Ich hatte keine Ahnung von Düften – und habe trotzdem alles darauf gesetzt

Why would someone choose to leave a secure job to pursue scent marketing? In the first episode of Scent Marketing Talk, Jens tells how a single newspaper article laid the foundation for over 27 years of scent marketing – without prior experience, without the internet, but with plenty of curiosity and courage. Together, we discuss the beginnings of scent marketing in Germany, early fragrance creations like Fresh Office, the risks of self-employment, and why scents often have an effect before we even consciously think about it. A personal founding story, genuine insights behind the scenes, and numerous examples of why scent is so much more than just "it smells good." This episode is for anyone who wants to understand how scent influences emotions, behavior, and decisions – in business as well as in everyday life. __ 00:00 – Welcome to Scent Marketing Talk 01:11 – The Trigger: A Newspaper Article Changes Everything 10:38 – The Risks of Self-Employment & Reactions from the Environment 33:24 – The First Lab & the Creation of Fresh Office 48:10 – Why Scents Work Subconsciously 49:09 – Memories & Scents: Lollipop, Dentist & Sharpie 01:00:00 – What Really Makes a Good Room Fragrance 01:07:32 – Scent Quote & Conclusion __ In this episode, you'll learn: How a newspaper article about scent marketing in the USA changed everything Why Jens gave up his secure job and started completely from scratch How scent marketing in Germany practically started from scratch First Steps: Learning, Scent Development, Improvised Lab Why Fresh Office Became One of the First Professional Room Fragrances Why scents work subconsciously – faster than any advertising Examples from everyday life & business: office, Doctor's Office, Gas Station Why smells trigger memories (lollipop, dentist & marker) Where the line lies between profession and passion What truly makes a good room fragrance 📩 Questions or feedback? Write to us at: [email protected] 🌐 Learn more about professional scent marketing: www.duftmarketing.de