ON TIME | Rado CEO Adrian Bosshard on WHY they are the MASTERS of ceramic

Shop Merch: https://www.0260brand.com/ In this episode of our On Time Collector, Lex sits down with Adrian Bosshard, CEO of Rado, and Tej Chauhan, Designer and creative collaborator, to unpack what it really takes to innovate without breaking an icon. From the challenge of designing around a case that couldn’t change, to why Rado's ceramic is often mistaken for metal, to the unexpected decision that reshaped the watch entirey , this conversation goes beyond specs and into design philosophy, material mastery, and emotional connection. We also explore how heritage brands evolve, why ceramic feels like a “second skin” on the wrist, and what leadership lessons Adrian carried from his days as a competitive motorcycle racer into the watch industry. This is a deep dive into design tension, legacy, and the future of modern watchmaking.