Public Relations (Part 2) | Introduction & Core Concepts | Dr. Shweta Arya

Welcome to Part 2 of the lecture series on Public Relations, delivered by Dr. Shweta Arya (Assistant Professor, Department of Mass Communication). This comprehensive academic session covers the fundamental concepts, history, and strategic importance of Public Relations (PR) in modern media and corporate communication. Ideal for undergraduate and postgraduate mass communication, journalism, and business administration students. 📌 Key Topics Covered: 00:00 - Introduction to Public Relations 03:30 - Defining PR and its Core Objectives 08:15 - The Evolution of Public Relations in Media 14:40 - PR vs. Advertising and Marketing 20:10 - Key Tools used by PR Professionals 🎓 About CEC: The Consortium for Educational Communication (CEC) is one of the Inter-University Centres set up by the University Grants Commission (UGC) of India. It addresses the needs of higher education through the powerful medium of television and digital media. Follow us on: CEC Websites: https://cec.nic.in Instagram:   / cecugc   Facebook:   / cec.vasantkunj   Useful Links: Ministry of Education: https://www.education.gov.in UGC: https://www.ugc.gov.in CEC Vyas Channel: https://webcast.gov.in #PublicRelations #MassCommunication #Journalism #CEC #HigherEducation #UGC #MinistryOfEducation #DrShwetaArya #PRLecture #MediaStudies