How The Shop Helps Dealers Find Trusted Technology | Beth Hill Interview

Discover how The Shop is changing the way auto dealers discover, evaluate, and purchase dealership technology. In this interview from ASOTU CON 2026, Beth Hill, Founder and COO of The Shop, sits down with Michael Cirillo to discuss how The Shop is helping dealers cut through vendor noise with a curated marketplace of trusted automotive solutions. Learn how The Shop vets vendors, why dealer choice matters, how data privacy and AI governance factor into the evaluation process, and what dealerships should look for when selecting new technology partners. In this episode: Why The Shop was created for automotive dealers How dealership technology vendors are vetted What makes a trusted vendor in today's market AI, cybersecurity, and protecting dealership data Why dealer choice is essential How dealers can discover new solutions faster Whether you're a dealer principal, general manager, fixed ops leader, marketing director, or technology decision-maker, this conversation offers valuable insight into the future of automotive retail technology. Learn more about The Shop: https://theshop.com Connect with Beth Hill on LinkedIn:   / beth-hill   Subscribe for more interviews with automotive industry leaders, dealership technology experts, and innovative vendors helping dealers drive growth. #Automotive #CarDealers #FordDirect #TheShop #DealerTechnology #DigitalDealer #ASOTU #AutomotiveTechnology #DealershipManagement #AI #Cybersecurity #DealerSuccess #AutomotiveRetail #VendorMarketplace #DealershipInnovation